FOLK Magasin is a platform dedicated to showcasing emerging creatives. As Art Director for an article featuring the designer Hedabag—a Stockholm-based designer known for her handcrafted, custom-made bags—I developed the concept from the initial idea to final execution. From creating moodboards to directing the photoshoot, I ensured the visual storytelling captured the clean minimal aesthetic of Hedabag’s design philosophy. In addition to overseeing the shoot, I was also responsible for capturing video content on set, further enriching the brand’s narrative.