Cherrie, one of Sweden’s biggest RnB artists, first approached me to create the visual identity for her Stockholm-based festival Cherrie & Friends Festival, featuring artists like Jireel, Miriam Bryant, and Cherrie herself. The campaign spanned both social media and large-scale OOH placements across Stockholm, from Kungsgatan to Kungsträdgården. This collaboration built the foundation for an ongoing creative partnership, leading to design work for multiple events and performances across Sweden. The aesthetic blends a dark, urban mood with soft, pop-inspired elements—reflecting Cherrie’s unique fusion of raw energy and emotional depth.
Cherrie, one of Sweden’s biggest RnB artists, first approached me to create the visual identity for her Stockholm-based festival Cherrie & Friends Festival, featuring artists like Jireel, Miriam Bryant, and Cherrie herself. The campaign spanned both social media and large-scale OOH placements across Stockholm, from Kungsgatan to Kungsträdgården. This collaboration built the foundation for an ongoing creative partnership, leading to design work for multiple events and performances across Sweden. The aesthetic blends a dark, urban mood with soft, pop-inspired elements—reflecting Cherrie’s unique fusion of raw energy and emotional depth.